Brides.com: The True Story of the Bride Who Tried on 100 Dresses

So, how many gowns have you tried on?

My post this week on Brides.com:

There once was a bride, 
Wouldn't couldn't be satisfied.
Even after trying on 100 dresses.

Sounds an old-timey limerick or haiku, doesn't it?
Sadly, it isn't: it's the very modern-day true story of a bride I worked with who was still disappointed in her wedding gown, even after trying on more than 100 dresses.

Partly, it's the Internet to blame: there's always that gnawing sense that, if you just click around enough, you will find that 100% perfect dress. We're all plagued by a chronic sense of dissatisfaction, a sense we could find "the one" — if we just put in more time and effort.
​
But the Internet's not solely to blame here. Because, it turns out, this bride didn't actually have a dress problem. It was a trusting-herself issue....

Click here to read my full post on Brides.com.